Marketing to Millennials – 78 Million Strong!

Posted by on Mar 15, 2016 in blog | 0 comments

If you are a Memory Saving Professional, chances are you have already identified these two common groups as potential, paying clients:

  • Older members of a family who have memories and ancestor information who want to share with younger members of their family and/or have a desire to fund family research
  • Adult-children of older family members who want their stories told and collected while there is still time to save them and who are also willing to fund research into family history.

You may be overlooking an up-and-coming generation that is being grossly under targeted by Memory Saving Professionals: the current young adult, techno-savvy generation – often called The Millennials.

Millennials are young adults who have finished their education and have 10 to 15 years of work life already under their belt.  Compared to Boomers (75 million), there are 78 million Millennials.  Why might they make good target clients?

Millennial Financial Standing:

      • Millennials will comprise more than one in three of adult Americans by 2020.
      • Millennials will make up as much as 75% of the U.S. workforce by 2025.
      • Millennials account for more than $1 trillion in U.S. consumer spending.
      • 87.5% of Millennials disagreed with the statement that “money is the best measure of success,” compared to about 78% of the total population.
      • The average investor aged 21 to 36 has 52% of their savings in cash, compared to 23% for other age groups.
      • Source:

Millennials have proven to be more interested in their parents and family than previous generations:

      • Millennials have close relationships with their parents and families, roughly 50% say that it is important to them to live close to their friends and family, compared with 29 percent of Baby Boomers and 40 percent of Generation Xers.
      • A 1997 Gallup survey found that 9 in 10 Millennials  reported high levels of closeness with their parents and were personally happy with that relationship.
      • Quality of life appears to be a focus of this generation: Millennials value staying close to family and friends, having free time for recreation, and working in creative jobs. However, they also want to make a positive social impact on their own children and communities, as well as on society as a whole.
      • Entering adulthood during the Great Recession has not only affected Millennials’ schooling and employment decisions, but also their housing and household formation patterns. In the aftermath of the Great Recession, the share of 18 to 34 year-olds living with their parents increased from 28 percent in 2007 to 31 percent in 2014
      • A recent survey found that Millennials living at home are just as satisfied with their family life as those who are not living at home.
      • Source:

How might you start attracting Millennial interest?
Here’s a suggestion for a Millennial targeting ad:

Attention Millennials!

Unlike previous generations,
Yours is the generation where family legends can be verified!

Have you got a mystery up your family tree?
Does your great aunt claim you had an illustrious ancestor?
Would just plain like to know more about your family?

You, the Techno-Savvy Generation have a head start on all the people in your family who have ever wanted to research your family history!

These days a question about your great, great grandparents may only be a Google Search away!

Come to (this class, workshop, free talk) and find out how to start researching your family history and collecting your family stories.

Do it for yourself!  Do it for your family!
Do it for fun!

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