Blog for Memory Saving Professionals!

What is it like having a Memory Saving Business?  How is it different from other small businesses?  How is it the same? If you want it to pay your bills, what kinds of marketing do you need to do?  What are the challenges? Do you have questions you wish you could ask other Memory Saving Professionals?

If you are a Memory Saving Professional, this blog is written for you!

Starting a Memory Saving Business

Posted by on Sep 6, 2016 in blog | 0 comments

It is easy to catch the memory saving bug.  Interviewing others about their life stories and the stories of their ancestors is fascinating and the joy people express when you...

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What to do when you are called by the New York Times

Posted by on Sep 2, 2016 in blog | 2 comments

The initial contact was by email. The journalist, Alina Tugend, wrote that she was writing an article for the New York Times about the business of personal history and would I...

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New York Times!

Posted by on Sep 2, 2016 in blog | 0 comments

Yesterday, Sept 1, 2016, there was an article in the New York Times that mentioned my business!  The article entitled “Have a story to tell?  Your Personal Memoirist is...

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The Accelerated Learning Fieldbook

Posted by on Apr 6, 2016 in blog | 0 comments

Most everything I learned about how to optimize learning and enchant audiences in my workshops and classes, I learned from this book.   Since the 1970’s a tremendous...

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Cultivating Sales Communication Skills: The 70/30 Rule

Posted by on Mar 22, 2016 in blog | 0 comments

In this series of short skills exercises, we will focus on very particular communication skills that will significantly enhance your ability to talk to potential clients. The...

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Marketing to Millennials – 78 Million Strong!

Posted by on Mar 15, 2016 in blog | 0 comments

If you are a Memory Saving Professional, chances are you have already identified these two common groups as potential, paying clients: Older members of a family who have memories...

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107 Year Old Family Mystery Solved!

Posted by on Feb 25, 2016 in blog | 7 comments

How Can You Find Out About An Ex-communicated Family Member? My grandmother refused to ever say anything to my mother about her grandfather, Ferdinand Bessert.  Not a word....

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Genealogists: just posted a list of Marketing Eye-Catchers for you!

Posted by on Feb 3, 2016 in blog | 1 comment

What is an “Eye-Catcher?”  It is a word or a phrase that catches your target client’s attention and makes them start looking for a genealogist – maybe...

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The Difference Between a Want and a Need

Posted by on Jan 21, 2016 in blog | 0 comments

Let’s face it, Memory Saving projects are in the “something people want” category, not “something people need.” A “need” is something...

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What Does It Mean To Be A Memory Saving Professional?

Posted by on Jan 20, 2016 in blog | 0 comments

Now, more than any other time in history, just about anyone can save their memories for themselves, their friends, their children and family, and future generations. But...

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