Q & A

Dhyan is happy to answer business skills questions, especially if the answer to your question can help other Memory Savers too!

Do you have a question for Dhyan? Send it to Dhyan now!


Auto Signatures

Posted by on Mar 22, 2016 in Question & Answers | 1 comment

This is just a reminder on how to use hyperlinks to best advantage in your auto-signature. My dear business colleague, Leslie Lang, pointed out that my brand new auto-signature...

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Help! I Hate Marketing!

Posted by on Mar 15, 2016 in Question & Answers | 2 comments

QUESTION:  Help!  I hate marketing! ANSWER: Inconvenient Truth:  It is not possible to have a business and not do marketing.  HOWEVER… Fortunate Reality: YOU are the one...

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Missed ‘To Do List’ Deadline – Send for the Firing Squad?

Posted by on Feb 25, 2016 in Question & Answers | 0 comments

QUESTION:  I got off track with my goals this week due to personal/family issues (all is fine now) and a week long vacation. At the same time, I found that the deadlines I set...

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Approaching Retirement Center Activity Directors

Posted by on Feb 19, 2016 in Question & Answers | 0 comments

QUESTION:  I’m new to helping people tell their stories. It emerged from my journalistic work interviewing filmmakers. There are several communities of retired people in my...

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How can I insure that my 30 Second Commercial doesn’t sound rehearsed?

Posted by on Feb 18, 2016 in Question & Answers | 2 comments

QUESTION:  I don’t want my 30 Second Commercial to sound rehearsed. It’s a fine line to walk! DHYAN: The “rehearsed quality” actually resides in your body...

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Marketing to the 1%

Posted by on Feb 11, 2016 in Question & Answers | 2 comments

QUESTION: Greetings, Dhyan. I live in a very wealthy town on the Massachusetts north shore. It’s full of potential clients, but I’m not sure how to rope them in. I...

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Should I Use Facebook to Market My Business?

Posted by on Feb 3, 2016 in Question & Answers | 0 comments

Unfortunately, the answer about using Facebook for your business is: “It depends.” (See also Audio Recordings:Nancy Shohet West on her success using Facebook.) Here are...

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What website platform should I choose?

Posted by on Jan 25, 2016 in Question & Answers | 0 comments

DHYAN’S ANSWER:  My personal choice has been to go with WordPress. I have had clients who have chosen other options.  Here are some thoughts…. I had a miserable...

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Question: Should I choose the same marketing strategies as my fellow memory saving professionals?

Posted by on Jan 20, 2016 in Question & Answers | 0 comments

Dhyan:  It depends.  Are your fellow memory saving professionals getting all the business they want using the kinds of marketing you are considering?  If not, then the answer...

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Return on Advertising Investment

Posted by on Oct 16, 2015 in Question & Answers | 0 comments

Question:  Is $450 too expensive for a business card sized ad run for two months in a local, weekly newspaper? Beth wrote: I ran a business card-size ad for my personal history...

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